Special Projects
Reproductive Freedom Day: Our annual educational event in Sacramento
Each year, CCRF holds a collective advocacy day in Sacramento for CCRF members and allies to take action on key issues impacting reproductive health and rights in California. The event includes educational workshops, inspiring speakers, activist roundtable discussions, advocacy training, and coordinated legislative visits. Reproductive Freedom Day is an opportunity for CCRF member organizations to show the power of collaboration in the reproductive rights community, to advance a collective policy agenda, and to empower and mobilize a new generation of women as advocates for reproductive health and justice.
Join us for the next Reproductive Freedom Day event -- learn more and register here!
A Woman Knows Best: Reframing the language of reproductive rights
In 2005, CCRF retained Fenton Communications to assist with strategic communications planning, including the development of new language to describe our work. Our goal was to develop a new, alternative framework for reproductive rights that would be inclusive and relevant to what diverse women themselves said matters most to them in their lives. CCRF, along with Fenton Communications and Lake Snell Perry Associates, conducted research including literature reviews, interviews with key leaders in the California and National reproductive health and rights movements, and 8 focus groups with diverse ordinary women in Oakland, Fresno and Los Angeles.
Through this process, CCRF developed a bold web-based movie that articulates and embodies our new Vision and Values statement, centered on a simple message: A woman knows what's best for herself and her family. Along with the short movie, CCRF created a series of supporting materials to assist members and allies in incorporating the new frames and language into their work. The video and materials are available online at www.awomanknowsbest.org.
Family Communication Public Education Campaign
CCRF is committed to changing the climate in California regarding adolescent access to reproductive health education and care. One strategy we have employed is the development and implementation of a public education/social marketing campaign on parent-child communication about sex, entitled 'Family Communication'. CCRF member organizations participated in the implementation of this campaign through their individual organization's methods and strategies utilizing materials and training developed by CCRF. CCRF has incorporated its social marketing/public education materials into a tool kit for professionals and community advocates to use in their own communities. It contains a curriculum for parents, 2 CDs with all the collateral materials necessary to conduct a local campaign, advice on how to adapt the campaign to the needs of individual communities etc.
These materials are all available on the websites developed for this campaign: www.familycommunication.org and www.whatsrightforme.org or for purchase through ToucanED, a private health education distribution company. Trainings on how to utilize this kit have been conducted statewide in English and Spanish.